About 40% of food in the U.S. today goes uneaten 
“End Grocery Waste” App Benefits
- Attracts more loyal customers through relevant, environmentally friendly and personalized fresh food deals (See Social Impact)
- Maximizes supermarket sales revenue (See Business Case)
- Improves food safety by easily identifying expired and recalled perishables from a specific lot while on the shelves
- Differentiates food retailers and other technology participants as environmentally friendly
The “End Grocery Waste” App enables dynamic, automatic markdowns and/or other purchasing incentives for fresh perishables approaching their expiration dates.
Utilizing the new Cycled Discount Labeling technique along with the emerging GS1 DataBarTM (a new open barcode standard) and a new Information Technology (IT) element, eliminates labor-intensive manual promotional labeling of products from specific lots.
A printed Cycled Discount Label on a product from a specific lot is automatically associated with a dynamic E-Coupon for the specific lot. The E-Coupon is displayed on a consumer’s personal smartphone or on other kind of display devices such as an Electronic Shelf Label (ESL) at the point of purchase.
The dynamic lot-based offers are automatically redeemed at the supermarket’s Point Of Sale (POS) after standard GS1 DataBar scanning for product attributes such as lot#, batch# or expiration date.
DataBarTM is a GS1 trademark