“40% of food in the U.S. today goes uneaten” 
“End Grocery Waste” App Benefits
- Attracts and retains more loyal customers through relevant, environmentally friendly and personalized fresh food deals (See Social Impact)
- Maximizes supermarket sales revenue (See Business Case)
- Improves food safety by easily identifying expired and recalled perishables from a specific lot while on the shelves
- Differentiates food retailers and other technology participants as environmentally friendly
The “End Grocery Waste” App enables dynamic, automatic markdowns and/or other purchasing incentives for fresh perishables approaching their expiration dates.
A printed Cycled Discount Label on a product from a specific lot is automatically associated with a dynamic E-Coupon for the specific lot at the point of purchasing decision. The E-Coupon is displayed on a consumer’s personal smartphone or on other kind of display devices such as an Electronic Shelf Label (ESL).
Utilizing the new Cycled Discount Labeling technique along with the emerging GS1 DataBarTM (a new open barcode standard) and a new Information Technology (IT) element, enables automatic lot based promotion communication and eliminates labor-intensive manual promotional labeling of products from specific lots.
The dynamic lot-based offers are automatically redeemed at the supermarket’s Point Of Sale (POS) after standard GS1 DataBar scanning for product attributes such as lot#, batch# or expiration date.
DataBarTM is a GS1 trademark