“End Grocery Waste” App Benefits
- Attracts and retains more loyal customers through relevant, environmentally friendly and personalized fresh food deals (See Social Impact)
- Maximizes supermarket sales revenue (See Business Case)
- Improves food safety by easily identifying expired and recalled perishables from a specific lot while on the shelf
- Differentiates food retailers and other technology participants as environmentally friendly
The “End Grocery Waste” App enables automatic progressive purchasing incentives for fresh perishables approaching their expiration dates.
This approach eliminates labor-intensive manual relocation and promotional labeling of the promoted perishable lots.
A printed Cycled Discount Label on a product from a specific lot is automatically associated with a Digital Coupon for the specific lot at the point of purchasing decision. The Digital Coupon is displayed on a consumer’s personal smartphone or on another kind of display device such as an Electronic Shelf Label (ESL). The Digital Coupon delivery could be triggered by different means such as an in-store beacon system.
Utilizing the new Cycled Discount Labeling technique along with the emerging GS1 DataBarTM (a new open barcode standard) and a new Information Technology (IT) element enables the automatic progressive lot-based promotion communication.
The progressive lot-based offers are automatically redeemed at the supermarket’s Point Of Sale (POS) after standard GS1 DataBar scanning for product attributes such as lot#, batch# or expiration date.
DataBarTM is a GS1 trademark