“End Grocery Waste” App Benefits
- Attracts and retains more loyal customers through relevant, environmentally friendly and personalized fresh food deals (See Social Impact)
- Maximizes supermarket sales revenue (See Business Case)
- Improves food safety by easily identifying expired and recalled perishables from a specific lot while on the shelf
- Differentiates food retailers and other technology participants as environmentally friendly
The “End Grocery Waste” App enables automatic purchasing incentives for fresh perishables approaching their expiration dates.
This approach eliminates labor-intensive manual relocation and promotional labeling of the promoted perishable lots.
A previously printed Cycled Discount Label on a product from a specific lot is automatically associated with a Digital Coupon for the specific lot at the point of purchasing decision. The Digital Coupon is displayed on a consumer’s personal smartphone or on another kind of display device such as an Electronic Shelf Label (ESL). The Digital Coupon delivery could be triggered by different means such as an in-store Beacon system.
Utilizing the new Cycled Discount Labeling technique along with the emerging GS1 DataBarTM (a new open barcode standard) and a new Information Technology (IT) element enables the automatic lot-based promotion communication.
The lot-based offers are automatically redeemed at the supermarket’s Point Of Sale (POS) after standard GS1 DataBar scanning for product GTIN and attributes such as lot#, batch# or expiration date. There is no need to scan this Digital Coupon by the POS.
DataBarTM is a GS1 trademark