Rod@EndGroceryWaste.comRod Averbuch is the founder of EndGroceryWaste.com. He offers consulting, research, development, integration and deployment support of innovative, efficient solutions for the grocery industry based on GS1 DataBar standard.

Mr. Averbuch is an electrical engineer specializing in mobile data communication and GS1 standards. He is a former Fellow of the Technical Staff at Motorola, Inc. and has more than 20 years of experience as a technology strategist and architect of 2G, 3G and 4G mobile data projects.

Mr. Averbuch holds more than 20 U.S. and international patents; others are pending. In 1999, Motorola awarded Mr. Averbuch the Networks Sector Patent of the Year for a GSM mobile data protocol that became an international wireless mobile industry standard.


DataBarTM is a GS1 trademark